Enter the world of Lamsa with one touch.

Lamsa is an application on a mission to spread the love of learning by delivering quality educational and entertaining content for kids.

Lamsa’s goal is to provide easy childhood education in the best way to prepare little learners for a successful, happy life, in an ever-changing world of technologies and intercultural communications.

For the past five years, Lamsa has been trying different ways to increase subscriptions and tackle the desired revenue targets, but unfortunately all methods have failed. Lamsa approached Chain Reaction in January 2018 to work out the same challenge and hoped to achieve the one objective, which is: high quality app installs.

“The definition of insanity is doing the same thing over and over again and expecting a different result.”

~ Albert Einstein

● Split the app users to Android and IOS users, this helped us achieve our campaign goal and increase app install and in-app subscriptions.

● Create remarketing lists for all app users and subscribers, and running IOS & Android campaigns that target parents.

● Implementation of the app tracking code, deep links and market study as to suggest expanding the app presence into other high potential markets.

● Expand to other geographical markets and target totally new regions while focusing on driving in-app action value and increasing LTV in Arabic language worldwide instead of in the UAE & KSA only.

● Creative approach to run separate campaigns targeting in-app features for current and potential new users, which allowed for the tweaking of campaign key messages and albeit a tougher acquisition rate, the users that came in through in-app features targeting have a higher retention and higher spend rate.