THE BRIEF.
Lenovo is a leading company for technology products. With gadgets like laptops, PCs, phones, and tablets, this top technology manufacturer focuses on creating a powerful performance for technological advancements and innovation.
THE CHALLENGES.
01
OPTIMIZING
Optimizing the website content with the correct keywords
02
FINDING KEYWORDS
Finding relevant keywords that will impact the site most effectively
03
INCREASING
Increasing web traffic
EXECUTION.
25 % INCREASE IN ORGANIC TRAFFIC.
The team at Chain went through a thorough analysis in looking through Lenovo’s website content, making sure that we revised any fixes and keyword usage – creating optimal and effective results.
9,388 NUMBER OF VISITS ACHIEVED.
Chain Reaction managed to increase the number of website visitors from 7,521 last year to 9,388. Having gone through a detailed analysis of the current content and with the utilization of the right keywords, we were able to increase the number of clicks and visitors.
INCREASE IN ORGANIC TRAFFIC FOR ALL RELEVANT REGIONS.
After optimizing the content and ensuring we had the most optimal keyword to increase traffic, we implemented it all across the Lenovo MENA countries, resulting in an increase for all four countries.
EFFECTIVE KEYWORD USAGE.
By choosing the right set of keywords that will appeal the most towards customers, we were able to achieve a high increase of organic traffic for almost all of the targeted countries.
WHAT WE HAD TO DO?
ANALYZE
the company’s current website and measure its performance
TRANSFORM
Lenovo’s website into an SEO-friendly one
ATTRACT
audiences using generic and relevant keywords
REEVALUATE
and fix any technical issues of Lenovo’s website