ChatGPT and SEO Content Writing.

ChatGPT is raising questions, setting trends, and gaining popularity. So, what is ChatGPT? How is it revolutionary? And what does it mean for SEO content writing? The answers to these questions and more lie ahead!

All You Need to Know About ChatGPT

Let’s start with the most fundamental question:

• What Is ChatGPT?

ChatGPT (Generative Pre-trained Transformer) is a highly intelligent chatbot produced by OpenAI and launched on November 30, 2022. Unlike all chatbots, ChatGPT is unique for its appealing conversational tone, which encourages users to ask follow-up questions and engage further with this AI tool. 

Do you dislike the robotic tone of chatbots? Do you find them somewhat useless when you cannot ask the follow-up questions you have in mind? These are enough reasons to head to Google or the FAQs page of the website you’re navigating to ask questions and search for answers freely. But that’s not the case with the intelligent chatbot at hand – ChatGPT.

• What Is OpenAI? 

When researching ChatGPT or keeping up with the latest tech news, you will find this AI product frequently mentioned with OpenAI, so what is it? 

OpenAI is an artificial intelligence research business founded by Sam Altmar and Elon Musk in 2015. And even though Musk channelled his focus towards Tesla in 2018 and withdrew from OpenAI, he remained an advisor and donor to the company. One of the core goals of OpenAI is to develop artificial intelligence to benefit industries and the average user in numerous ways, which lead to OpenAI’s latest AI product: ChatGPT. 

With all this context clarified – How is ChatGPT used? What does it provide? 

• ChatGPT Uses

Now, to the most important part! When accessing the ChatGPT website and logging in, what should you expect? How can you use this chatbot? Simply put, the interface consists of a designated space where you can type your question (similar to the Google search bar), so ChatGPT answers you in real-time. Okay, but what is so revolutionary about this? You may ask. 

ChatGPT’s abilities and design enable it to answer the following questions and achieve the following tasks:

1. It can write essays, emails, and letters. With the right follow-up questions and requests, it can even rewrite the self-generated piece of writing to sound more friendly or professional, for example. As for essays, this chatbot utilises a massive dataset of already-written pieces on the internet. 
2. It can solve maths problems step-by-step in real-time. 
3. It can explain complex topics. New to SEO content writing? Just ask ChatGPT; it will immediately present you with the simplified information you want. 
4. The intelligence of ChatGPT reaches the extent of creativity! It can write poetry, stories, and songs using whatever style you like. ChatGPT is a great example of how “creativity is just intelligence having fun!”
5. On a more technical level, ChatGPT can code and find errors in existing codes. 
6. Are you a bilingual user? Are you learning a foreign language? You can still use this incredible chatbot using languages other than English, as other languages, such as Arabic, French, Russian, Chinese, and Spanish support it. Keep in mind that the quality of answers may vary depending on the language used, as the database used by ChatGPT has different resources in different languages from all over the world. 
7. Speaking of languages, ChatGPT can translate the texts you provide it with. 
8. This tool can analyse specific data, which is useful for real estate developers and buyers, for example, as the first can analyse real estate trends and tenant behaviour while the latter can easily compare prices. 

With this in mind, how can ChatGPT affect and support SEO content writing? 

Uses of ChatGPT in SEO Content Writing

ChatGPT can be utilised in SEO content writing in the following ways: 

• Analysing General Trends 

With ChatGPT, you can analyse trends in a more general, broader sense. For example, some of the analysis and pattern predictions you can test through ChatGPT include marketing and consumer behaviour, social media and online behaviour trends, and so on. It’s important to note that depending on what kind of information you’re looking for,  you’ll need to ask the right questions.

But what makes a question the right one? You can start asking for generic information and then ask for follow-up details. For instance, you want to understand social media and behaviour trends for people in Dubai, or discover various marketing and consumer behaviour rising trends in the Emirate. With the answers ChatGPT generates for you from generic questions, you can dive deeper into the exact trends you’re interested in.

Keep in mind that one of ChatGPT’s limitations is limited knowledge of world events after 2021. This is an area of future development for the chatbot as the currently released version is constantly being updated and improved. Accordingly, it is expected that ChatGPT’s database will grow to include more inclusive and up-to-date information. 

• Researching Content 

ChatGPT can be like your Google search engine; whatever information you want, just ask away! Are you writing for real estate, banking services, or medical services? Is the topic at hand unfamiliar and requires much research? Research is a daily challenge for SEO content writers, as they seek precise information, which can be more time-consuming than expected. 

So, why skim through tons of articles and resources for much-needed details when you can directly ask ChatGPT for the necessary information? This will reduce research time and make more room for fact-checking.

• Writing and Translating Content 

All writers, including SEO content writers, struggle with writer’s block from time to time, and with approaching deadlines or rushed tasks, one can use some help to get the writing juices flowing. So, if you are a content writer, you can use ChatGPT in the following ways:

• Generate an essay that you can take inspiration from to write your original content, or you can use ChatGPT in rewriting your work to become friendlier in tone or more professional.  
• Are you still in the beginning stages of writing your article? Do you lack ideas and don’t want to wait too long for them to hit the screen? Generate an introduction for your topic to help you ease into the process.
• ChatGPT can also help you translate a given copy. The translation may be inaccurate or rough at points, but that’s where the role of translators comes in – make your translation process easier by working on an initial draft rather than translating it yourself. Work smart, not hard!

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